Services as emulation marketing : conceptualization and concerns
Year of publication: |
2024
|
---|---|
Authors: | Lee, Christopher ; Kahle, Lynn R. |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 2054-1651, ZDB-ID 2020791-8. - Vol. 38.2024, 1, p. 103-112
|
Subject: | Emulation | Emulation marketing | Lifestyle | Values |
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