Services engineering : design and pricing of service features
Year of publication: |
2012
|
---|---|
Authors: | Gallego, Guillermo ; Stefanescu-Cuntze, Catalina |
Published in: |
The Oxford handbook of pricing management. - Oxford [u.a.] : Oxford Univ. Press, ISBN 0-19-954317-8. - 2012, p. 713-737
|
Subject: | Kundenservice | Customer service | Preismanagement | Pricing strategy | Realoptionsansatz | Real options analysis | Dienstleistungsmanagement | Service management |
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