Services im Omnichannel Handel : eine kundenorientierte Sichtweise
Prof. Dr. rer. pol. Stefan Rock
| Year of publication: |
November 2017
|
|---|---|
| Authors: | Rock, Stefan |
| Publisher: |
Ingolstadt : Technische Hochschule Ingolstadt |
| Subject: | Multikanalvertrieb | Multichannel strategy | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 1 Online-Ressource (circa 28 Seiten) |
|---|---|
| Series: | Arbeitsberichte. - Ingolstadt : THI, ZDB-ID 2817244-9. - Vol. Heft Nr. 42 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011880188