Extent: | 1 Online-Ressource (242 pages) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Includes bibliographical references 1. Introduction to services in sport management 12 service marketing environment for the sports industry -- 3. The service marketing mix and purchase process in sport management -- 4. Sport management research -- 5. Customer relationship management in sport management -- 6. Service quality in sport management -- 7. Sport service segmentation and targeting -- 8. Role of employees and customers in service delivery in the sports industry -- 9. Distribution of services in sport management -- 10. Promotions, communication, and servicescapes in sport management -- 11. Service strategies in sport management -- References. |
ISBN: | 978-1-0353-2431-6 ; 978-1-0353-2430-9 |
Other identifiers: | 10.4337/9781035324316 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014635736