Services marketing : a managerial approach
Rebekah Bennett ... Ed. by Janet R. McColl-Kennedy
| Year of publication: |
2003
|
|---|---|
| Authors: | Russell-Bennett, Rebekah |
| Other Persons: | McColl-Kennedy, Janet R. (contributor) ; Bennett, Rebekah (contributor) |
| Publisher: |
Milton : John Wiley & Sons Australia, Ltd |
| Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistungsmanagement | Service management | Dienstleistungssektor | Service industry | Marktforschung | Market research | Kunden | Customers | Lieferantenmanagement | Supplier relationship management | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Dienstleistung | Marketingmanagement | Kundenmanagement |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XIX, 604 S. Ill., graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| ISBN: | 0-470-80068-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490002