Services marketing : an annotated bibliography
Year of publication: |
1985
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Authors: | Fisk, Raymond P. ; Tansuhaj, Patriya S. |
Publisher: |
Chicago, Ill. : American Marketing Assoc. |
Subject: | Dienstleistung | Marketing | Bibliographie |
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Service Excellence als Impulsgeber : Strategien Management Innovationen Branchen
Gouthier, Matthias H. J., (2007)
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Englert, Joachim, (2000)
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Gouthier, Matthias H. J., (2007)
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International human trade : a marketing analysis
Tansuhaj, Patriya S., (2008)
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Effects of firm resources on growth in multinationality
Tseng, Chiung-Hui, (2007)
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Global vs local brand perceptions among Thais and Turks
Dogerlioglu-Demir, Kivilcim, (2011)
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