Services marketing
Govind Apte
| Year of publication: |
2004
|
|---|---|
| Authors: | Apte, Govind |
| Publisher: |
Oxford [u.a.] : Oxford Univ. Press |
| Subject: | Service industries | Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 440 p. : Ill., graph. Darst. ill. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-19-566758-1 |
| Source: |
Persistent link: https://www.econbiz.de/10004383173