Services marketing cases in emerging markets : an asian perspective
Sanjit Kumar Roy, Dilip S. Mutum, Bang Nguyen ; Editors
| Year of publication: |
[2017]
|
|---|---|
| Other Persons: | Roy, Sanjit (ed.) ; Mutum, Dilip S. (ed.) ; Nguyen, Bang (ed.) ; Bang, Nguyen (ed.) |
| Institutions: | Springer-Verlag GmbH (publisher) |
| Publisher: |
[Cham, Switzerland] : Springer |
| Subject: | Dienstleistungsmarketing | Services marketing | Schwellenländer | Emerging economies | Asien | Dienstleistung | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [springer.com] |
| Published items: |
14 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | X, 184 Seiten |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Literaturangaben Enthält 18 Beiträge |
| ISBN: | 978-3-319-32968-0 ; 3-319-32968-5 ; 978-3-319-32970-3 |
| Other identifiers: | 10.1007/978-3-319-32970-3 [DOI] |
| Classification: | Marketing ; Dienstleistungen: Sonstiges |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014012322