Services marketing decision-making
Year of publication: |
2003
|
---|---|
Authors: | Boshoff, Christo |
Published in: |
Buyer behaviour : a multi-cultural approach. - Oxford [u.a.] : Univ. Press, ISBN 0-19-578431-6. - 2003, p. 173-214
|
Subject: | Entscheidung | Decision | Dienstleistungsmarketing | Services marketing | Marketing |
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