Services marketing : integrating customer focus across the firm
Year of publication: |
2006 ; 4. ed.
|
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Authors: | Zeithaml, Valarie A. ; Bitner, Mary Jo ; Gremler, Dwayne D. |
Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
Subject: | Dienstleistungsmarketing | Services marketing | Dienstleistung | Marketing |
Description of contents: | Table of Contents [external.dandelon.com] ; Table of Contents [loc.gov] ; Description [loc.gov] ; Description [loc.gov] |
Extent: | XXVII, 708 S. Ill., graph. Darst. 27 cm |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Lehrbuch ; Textbook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 0-07-296194-5 |
Classification: | Unternehmensführung ; Dienstleistungen: Allgemeines |
Source: | ECONIS - Online Catalogue of the ZBW |
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