Services marketing : managing the service value chain
Manfred Bruhn and Dominik Georgi
| Year of publication: |
2005
|
|---|---|
| Authors: | Bruhn, Manfred |
| Other Persons: | Georgi, Dominik (contributor) |
| Publisher: |
Harlow [u.a.] : Financial Times/Prentice Hall |
| Subject: | Dienstleistungssektor | Kundenmanagement | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXVI, 478 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie |
| Language: | English |
| Notes: | Includes bibliographical references S. 449 - 466 and index 0511 |
| ISBN: | 0-273-68157-5 ; 978-0-273-68157-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003026649