Services marketing : text, cases, & readings
Christopher H. Lovelock
| Year of publication: |
1984
|
|---|---|
| Other Persons: | Lovelock, Christopher H. (contributor) |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Dienstleistung | Marketing |
| Extent: | XIV, 492 S. : Ill., graph. Darst., Kt. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-806786-4 |
| Source: |
Persistent link: https://www.econbiz.de/10004621275