Services--the export of the 21st century : a guidebook for US service exporters

Intro -- Table of Contents -- 1 AN OVERVIEW OF SERVICE EXPORTS -- 2 GETTING READY TO EXPORT -- 3 MARKET RESEARCH -- 4 MARKETING -- 5 BARRIERS TO TRADE -- 6 US GOVERNMENT REGULATIONS -- 7 EXPORT FINANCE -- 8 SERVICE INDUSTRY ANALYSES -- Accounting -- Advertising -- Architecture, Engineering, & Construction -- Banking -- Biotechnology -- Computer Services -- Education & Training -- Entertainment -- Environmental Technologies -- Export Intermediaries -- Franchising -- Health and Medical -- Information Technology and Networking -- Insurance -- Legal -- Management and Public Relations -- Retailing -- Telecommunic ations -- Travel and Tourism -- Wholesaling -- APPENDICES -- Service Industry-Related Associations -- US Government Contacts -- Services Trade Statistics -- Bibliography -- NOTES -- World Trade Almanac World Trade Almanac