Servicescape interior design and consumers' personality impressions
Ulrich R. Orth; Frauke Heinrich; Keven Malkewitz
| Year of publication: |
2012
|
|---|---|
| Authors: | Orth, Ulrich R. ; Heinrich, Frauke ; Malkewitz, Keven |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 3, p. 194-203
|
| Subject: | Ladengestaltung | Store design | Holismus | Holistic approach | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Weinhandel | Wine trade | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009568244