Servicing local customers for entering foreign markets : internationalization of Russian IT firms
Year of publication: |
2013
|
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Authors: | Latukha, Marina ; Panibratov, Andrej Ju. |
Published in: |
Emerging economies and firms in the global crisis. - Houndmills, Basingstoke [u.a.] : Palgrave Macmillan, ISBN 978-1-137-27746-6. - 2013, p. 314-333
|
Subject: | Russland | Russia | Internationaler Markteintritt | International market entry | Multinationales Unternehmen | Transnational corporation | Globalisierung | Globalization | Auslandsinvestition | Foreign investment | Internationales Marketing | International marketing |
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