Serving low-income markets : rethinking multinational corporations' strategies
Year of publication: |
2009
|
---|---|
Authors: | SadreGhazi, Shuan ; Duysters, Geert |
Published in: |
Multinationals and emerging economies : the quest for innovation and sustainability. - Cheltenham, UK [u.a.] : Elgar, ISBN 978-1-84844-008-1. - 2009, p. 166-182
|
Subject: | Internationale Wirtschaftsbeziehungen | International economic relations | Multinationales Unternehmen | Transnational corporation | Auslandsinvestition | Foreign investment | Entwicklungsländer | Developing countries |
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