Serving rural low-income markets through a social entrepreneurship approach : venture creation and growth
Year of publication: |
2022
|
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Authors: | Prado, Andrea M. ; Robinson, Jeffrey A. ; Shapira, Zur Baruch |
Published in: |
Strategic entrepreneurship journal : SEJ. - Chichester : Wiley, ISSN 1932-443X, ZDB-ID 2426229-8. - Vol. 16.2022, 4, p. 826-852
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Subject: | innovative business model | rural low-income markets | social entrepreneurship | Geschäftsmodell | Business model | Entrepreneurship | Entrepreneurship approach | Sozialwirtschaft | Social economy | Unternehmensgründung | Business start-up |
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