Setting price or quantity : depends on what the seller is more uncertain about
Year of publication: |
2010
|
---|---|
Authors: | Padmanabhan, V. T. ; Tsetlin, Ilia ; Van Zandt, Timothy |
Published in: |
Quantitative marketing and economics : QME. - Dordrecht [u.a.] : Springer Science + Business Media, ISSN 1570-7156, ZDB-ID 2114104-6. - Vol. 8.2010, 1, p. 35-60
|
Subject: | Marketingmanagement | Marketing management | Preismanagement | Pricing strategy | Preis-Absatz-Funktion | Price response function | Entscheidung unter Unsicherheit | Decision under uncertainty | Theorie | Theory |
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