Setting prices in mixed logit model designs
Year of publication: |
March 2017
|
---|---|
Authors: | Falke, Andreas ; Hruschka, Harald |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 28.2017, 1, p. 139-154
|
Subject: | Semi-Bayesian mixed logit design | Heterogeneity | Estimation accuracy | D-optimality |
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