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Modelle zur Werbewirkungsprognose für Konsumgüter - Markenartikel
Söllner, Walter Johannes, (1975)
Advertising and the public interest : selected papers from the Conference on Advertising and the Public Interest held in Washington, D.C., May 1973
Divita, S. F., (1974)
Advertising and consumer psychology
Percy, Larry, (1983)