"Sex sells"? : Eine theoretische Diskussion eines alten Mythos
Gunnar Immisch
| Year of publication: |
2002
|
|---|---|
| Authors: | Immisch, Gunnar |
| Publisher: |
München : FGM-Verl. |
| Subject: | Sexualität | Sexuality | Produkt | Product | Werbewirtschaft | Advertising industry | Deutschland | Germany | Sales-promotion | Sexuelle Attraktion |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 106 S. Ill. |
|---|---|
| Series: | Schriftenreihe Schwerpunkt Marketing / Arbeitspapier. - München : FGM-Verl., ZDB-ID 1378691-X. - Vol. Bd. 134 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Arbeitspapier ; Working Paper ; Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 92 - 106 |
| ISBN: | 3-934491-92-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001762635