Shaping a corporate identity from below : the role of the BAT Bulletin
Year of publication: |
2008
|
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Authors: | Cox, Howard |
Published in: |
Management & organizational history : MOH. - Abingdon : Taylor & Francis, ISSN 1744-9359, ZDB-ID 2212000-2. - Vol. 3.2008, 3/4, p. 197-215
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Subject: | British American Tobacco Company | Unternehmenskultur | Corporate culture | Mitarbeiterzeitschrift | Company magazine | Unternehmensgeschichte | Business history | Zigarettenindustrie | Cigarette industry | 1920-1930 |
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