SHAPING ORGANIZATIONAL CULTURE. THE IMPACT ON PERFORMANCE

Understanding and manipulating organizational culture to improve performance is of particular interest in the light of the modernization programme within the public sector. Bibliographic sources of information from the national and international literature on organizational culture provided a picture of cultural management issues in relation to explain dynamics that can be used to manipulate culture to accentuate change. A good practice example of managing organizational culture in terms of implementing change and flexibility is seen in the Sports Department of Bucharest. A briefly description of the interaction between organizational culture and the agenda for change in the example given develops conclusions and recommendations, in particular identifying appropriate responses that need to be developed in order to create an awareness of organizational culture to further shape the modernization agenda in the public sector.