Shaping startup culture in Croatia : the role of internal marketing in fostering growth
Year of publication: |
2023
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Authors: | Palić, Mirko ; Kozina, Zrinka ; Tutek, Natalia |
Published in: |
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy. - Warsaw : De Gruyter, Versita, ISSN 1847-9375, ZDB-ID 2759390-3. - Vol. 14.2023, 2, p. 44-60
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Subject: | Startup | Organizational Culture | Internal Marketing | Croatia | Unternehmenskultur | Corporate culture | Kroatien | Unternehmensgründung | Business start-up | Internationales Marketing | International marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.2478/bsrj-2023-0011 [DOI] |
Classification: | M31 - Marketing ; M13 - Entrepreneurship ; M14 - Corporate Culture; Social Responsibility |
Source: | ECONIS - Online Catalogue of the ZBW |
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