Shaping the corporate reputation of PowderJect Pharmaceuticals plc : a text-based analysis
Year of publication: |
2009
|
---|---|
Authors: | McLaren-Hankin, Yvonne ; Gurău, Călin |
Published in: |
New approaches to discourse and business communication. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 1-4039-4736-8. - 2009, p. 102-115
|
Subject: | Unternehmen | Enterprise | Gentechnisch erzeugtes Produkt | Genetically modified product | Firmenimage | Corporate reputation | Kommunikation | Communication |
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