Shaping the research agenda for corporate branding: avenues for future research
Year of publication: |
2012
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Authors: | Melewar, T.C. ; Gotsi, Manto ; Andriopoulos, Constantine |
Published in: |
European journal of marketing : EJM. - Bradford : Emerald, ISSN 0309-0566, ZDB-ID 189982x. - Vol. 46.2012, 5 (25.5.), p. 600-609
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