Shapley meets uniform : an axiomatic framework for attribution in online advertising
Year of publication: |
2022
|
---|---|
Authors: | Singal, Raghav ; Besbes, Omar ; Desir, Antoine ; Goyal, Vineet ; Iyengar, Garud |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md. : INFORMS, ISSN 1526-5501, ZDB-ID 2023019-9. - Vol. 68.2022, 10, p. 7457-7479
|
Subject: | attribution | causality | digital economy | Markov chain | online advertising | Shapley value | Online-Marketing | Internet marketing | Shapley-Wert | Werbewirkung | Advertising effects | Transferierbarer Nutzen | Transferable utility | Electronic Commerce | E-commerce | Kooperatives Spiel | Cooperative game | Theorie | Theory |
-
Mapping the customer journey : lessons learned from graph-based online attribution modeling
Anderl, Eva, (2016)
-
Implementing cooperative solution concepts : a generalized bidding approach
Ju, Yuan, (2006)
-
Random marginal and random removal values
Calvo, Emilio, (2008)
- More ...
-
Shapley Meets Uniform : An Axiomatic Framework for Attribution in Online Advertising
Singal, Raghav, (2019)
-
Effective Wages under Workforce Scheduling with Heterogeneous Time Preferences
Besbes, Omar, (2022)
-
Model-free approximate bayesian learning for large-scale conversion funnel optimization
Iyengar, Garud, (2024)
- More ...