Sharing economy : a case of customer-tocustomer marketing
Markus Voeth and Sarah Stief
| Year of publication: |
2016
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|---|---|
| Authors: | Voeth, Markus ; Stief, Sarah |
| Published in: |
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB). - Baden-Baden : Nomos, ISSN 0042-059X, ZDB-ID 204030-X. - Vol. 70.2016, 1, p. 45-57
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| Subject: | Sharing economy | Customer-to-customer marketing | Customer group benefit | Common goods | Network business | Diffusion Acceleration | Acceptance and Adoption Problems | Share Economy | Marktanteil | Market share | Theorie | Theory | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in deutscher Sprache |
| Other identifiers: | 10.5771/0042-059X-2016-1-45 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668178