Sharing Luxury Possessions in the Age of Digital Experience Economy : Consumption Type and Psychological Entitlement
With the advent of the digital experience economy, contemporary luxury brands have embraced social media as an important channel for improving brand perceptions and developing customer relationships. This is because encouraging consumers to share luxury purchases on social media offers a strategic value for luxury brands. The present research investigates the conditions under which consumers are more likely to share luxury (vs. non-luxury) purchases on social media. Across two experiments, we establish that luxury (vs. non-luxury) purchases are shared more when they are associated with material (vs. experiential) consumption, and among consumers with a high (vs. low) sense of entitlement. These findings make several theoretical and managerial contributions, providing avenues for future research on what consumers do with luxury brands on social media. Full paper available at https://doi.org/10.1016/j.jbusres.2022.01.005
Year of publication: |
2022
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Authors: | Kemper, Joya ; Bai, Xue ; Zhao, Fang ; Moi Chiew, Tung ; Septianto, Felix ; Seo, Yuri |
Publisher: |
[S.l.] : SSRN |
Description of contents: | Abstract [papers.ssrn.com] |
Saved in:
Extent: | 1 Online-Ressource |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Business Research, 142, 875-885 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2022 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014085004
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