Sharing is the name of the game : exploring the role of social media communication practices on B2B customer relationships in the life sciences industry
Susan Rose, Diana Fandel, Anastasiya Saraeva, Anne Dibley
| Year of publication: |
2021
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| Authors: | Rose, Susan ; Fandel, Diana ; Saraeva, Anastasiya ; Dibley, Anne |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 93.2021, p. 52-62
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| Subject: | B2B | Communication | Loyalty | Shared beliefs | Social media practices | Trust | Social Web | Social web | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Online-Marketing | Internet marketing | Vertrauen | Confidence | Kommunikation |
| Description of contents: | Description [sciencedirect.com] |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enthalten in: Volume 108, January 2023, Seite 276 |
| Other identifiers: | 10.1016/j.indmarman.2020.12.013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012501937