Shifted Identities in Tourism: When Mykonos travels to Thailand for Holidays

The purpose of this paper is to present the family tourist trips and holidays as a complex process, defined by a series of socio-cultural factors such as the sense of locality, the family ties, the professional status. There will be the attempt to show the tourist perceptions and practices of a group of entrepreneurs from Mykonos (place of origin), an overly-developed Greek tourist island. While they themselves are producers of tourism services, by going on pleasure trips to Thailand they become tourists, even forming a tourist identity related to perceptions about the sense of belonging and the family.