Shocking people into action : does it still work? An empirical analysis of emotional appeals in charity advertising
Year of publication: |
December 2016
|
---|---|
Authors: | Cockrill, Antje ; Parsonage, Isobel |
Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 56.2016, 4, p. 401-413
|
Subject: | Nonprofit-Marketing | Nonprofit marketing | Emotion | Werbewirkung | Advertising effects | Gemeinnützige Organisation | Charitable organization | Großbritannien | United Kingdom |
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