‘Shockvertising’: An exploratory investigation into attitudinal variations and emotional reactions to shock advertising
| Year of publication: |
2013
|
|---|---|
| Authors: | Parry, Sara ; Jones, Rosalind ; Stern, Philip ; Robinson, Matthew |
| Published in: |
Journal of consumer behaviour : an international research review. - Chichester : Wiley, ISSN 1472-0817, ZDB-ID 21943771. - Vol. 12.2013, 2, p. 112-121
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