Sholay 3D : recreating the magic?
Year of publication: |
October-December 2015
|
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Authors: | Jayakumar, Tulsi |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 22.2015, 4, p. 164-189
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Subject: | Brand Extentions | Forward Linkages | India | Reciprocal Linkages | Sholay | Indien | Markenführung | Brand management |
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