Shopper deal seeking across channels : an updated view
Stephanie T. Gillison, William Magnus Northington, Sharon E. Beatty, and Julian M. Arnold
| Year of publication: |
2019
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|---|---|
| Authors: | Gillison, Stephanie T. ; Northington, William Magnus ; Beatty, Sharon E. ; Arnold, Julian M. |
| Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 27.2019, 2, p. 123-139
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| Subject: | Einkaufsverhalten | Shopping behaviour | Kaufentscheidung | Purchase decision | Ladengeschäft | Retail outlet | Online-Handel | Online retailing | Arbeitsvermittlung | Employment office | USA | United States |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10696679.2019.1577688 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012181612