Shopper marketing 2.0 : opportunities and challenges
Venkatesh Shankar
| Year of publication: |
2014
|
|---|---|
| Authors: | Shankar, Venkatesh |
| Published in: |
Review of marketing research. - Bingley [u.a.] : Emerald, ISSN 1548-6435, ZDB-ID 2169037-6. - Vol. 11.2014, p. 189-208
|
| Subject: | Shopper marketing | social media | mobile | omnichannel | multichannel | retail | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Multikanalvertrieb | Multichannel strategy | Online-Handel | Online retailing | Vertriebsweg | Distribution channel | Online-Marketing | Internet marketing | Einzelhandel | Retail trade | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010424892