Shopper response to bundle promotions for packaged goods
Year of publication: |
2007
|
---|---|
Authors: | Foubert, Bram ; Gijsbrechts, Els |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 44.2007, 4, p. 647-662
|
Subject: | Category Management | Category management | Produktmanagement | Product management | Verkaufsförderung | Sales promotion | Marketingtheorie | Marketing theory | Theorie | Theory |
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