Shoppers' Awareness of Retail Grocery Prices
Year of publication: |
1987
|
---|---|
Authors: | McGoldrick, Peter J. ; Marks, Helen J. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 21.1987, 3, p. 63-76
|
Publisher: |
MCB UP Ltd |
Subject: | Prices | Marketing Mix | Consumer Behaviour | Consumer Research |
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