Shoppers perception of retail service quality : supermarkets versus small convenience shops (Dukas) in Kenya
Year of publication: |
2012
|
---|---|
Authors: | Wambui Kimani, Sarah ; Kiarie Kagira, Elias ; Kendi, Lydia ; Muhavini Wawire, Cleophas |
Published in: |
Journal of management and strategy : JMS. - Toronto : Sciedu Pr., ISSN 1923-3965, ZDB-ID 2621714-4. - Vol. 3.2012, 1, p. 55-66
|
Subject: | Einzelhandel | Retail trade | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Lebensmitteleinzelhandel | Food retailing | Nachbarschaftsladen | Convenience store | Vergleich | Comparison | Kenia | Kenya |
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