Shopping behavior for soft goods and marketing strategies
Year of publication: |
1972
|
---|---|
Authors: | Williams, Jerry ; Dardis, Rachel |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 48.1972/73, 3, p. 32-41,126
|
Subject: | Marktforschung | Absatzpolitik | Verbrauchsgüter | Vereinigte Staaten | New York <Staat> |
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