Shopping context and consumers' mental representation of complex shopping trip decision problems
Year of publication: |
2008
|
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Authors: | Dellaert, Benedict G. C. ; Arentze, Theo A. ; Timmermans, Harry J. P. |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 84.2008, 2, p. 219-232
|
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Conjoint-Analyse | Conjoint analysis |
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