Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems
Year of publication: |
[2009]
|
---|---|
Authors: | Dellaert, Benedict G. C. |
Other Persons: | Arentze, Theo A. (contributor) ; Timmermans, Harry J.P. (contributor) |
Publisher: |
[2009]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Entscheidung unter Unsicherheit | Decision under uncertainty | Conjoint-Analyse | Conjoint analysis |
Extent: | 1 Online-Ressource (50 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 25 2008 3, erstellt |
Classification: | C44 - Statistical Decision Theory; Operations Research ; M31 - Marketing ; D12 - Consumer Economics: Empirical Analysis |
Source: | ECONIS - Online Catalogue of the ZBW |
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