Shopping hard or hardly shopping : revealing consumer segments using clickstream data
Year of publication: |
2023
|
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Authors: | Zavali, Melina ; Lacka, Ewelina ; De Smedt, Johannes |
Published in: |
IEEE transactions on engineering management : EM. - New York, NY : IEEE, ISSN 0018-9391, ZDB-ID 160438-7. - Vol. 70.2023, 4, p. 1353-1364
|
Subject: | Apparel retailing | big data | clickstream data | consumer segmentation | online purchase | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Einzelhandel | Retail trade | Marktsegmentierung | Market segmentation | Bekleidung | Clothing |
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