Shopping mall management and entertainment experience: a cross-regional investigation
Shu-pei Tsai
| Year of publication: |
2010
|
|---|---|
| Authors: | Tsai, Shu-pei |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 3/4, p. 321-337
|
| Subject: | Einkaufszentrum | Shopping center | Event-Marketing | Event marketing | Emotion | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003980713