Shopping mall management and entertainment experience: a cross-regional investigation
Year of publication: |
2010
|
---|---|
Authors: | Tsai, Shu-pei |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 3/4, p. 321-337
|
Subject: | Einkaufszentrum | Shopping center | Event-Marketing | Event marketing | Emotion | Konsumentenverhalten | Consumer behaviour |
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