Shopping with Other People's Money: The Marketing Management Implications of Surrogate-Mediated Consumer Decision Making
Year of publication: |
1999
|
---|---|
Authors: | Hollander, Stanley C. ; Rassuli, Kathleen M. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 63.1999, 2, p. 102-118
|
Saved in:
Saved in favorites
Similar items by person
-
Hollander, Stanley C., (1993)
-
Hollander, Stanley C., (1993)
-
Hollander, Stanley C., (1993)
- More ...