SHORT INTROSPECTION ON PERFORMANCE EVALUATION OF PRODUCTIVE COMPANIES

Performance is the most important goal of a productive company. The basic questions are: How do you know when your company reached its highest or lowest performance? What and when you should improve or change? In order to succeed, a manager should always ask himself and his employees about individual and global performance. And each day, the answers are different. Present paper is making a short introspection of the economic Romanian and international literature, by presenting the theoretical and practical aspects of the performance evaluation of a productive company. The paper synthesizes the methods proposed by specialists and used by different companies, based on examples from agricultural companies, field chosen because of the advantage and the importance gained in the last decade by agriculture and food industry.