SHORT REVIEW ON EUROPEAN TURISM IN 2010 THROUGH THE INFLUENCE OF THE FINANCIAL CRISIS

The aim of the present research paper is to present a short review on the European turism in 2010 through the influence of the financial crisis. The importance of the paper resides in the presentation of the impact that the economic downturn had on the European tourism, taking a closer look also in the investment in hotel industry in 2010. The paperâ€(tm)s objectives took into consideration the current situation and by proposing the rural tourism as an alternative we offer a solution in order to minimise its effects on this specific activity sector. The subject has not been extensively debated in the specialized literature even though it represents a current issue both regarding the private business environment as well as the main national and international bodies that regulate the tourism industry. The research metodology consists in a SWOT analysis through which we prove the rural and ecotourism to be a viable solution in order to minimise the downturn of the industry for countries in CEE. The added value of the paper consists in the analysis of o subject that is too little taken into consideration and of big importance for the companies acting in this specific domain.