Short sea shipping in North America: understanding the requirements of Atlantic Canadian shippers

This research examines the potential for short sea shipping services on the east coast of North America, and focuses on the factors that freight shippers use to choose a transport mode. While there is significant literature available on modal choice and carrier selection, very little examines the effect of splitting the business on the choice that shippers specifically make between short sea and trucking options. Contrary to existing literature, we find that shippers’ perceptions of short sea are favourable in this market. We also identify a new method of collecting data on how companies split business in these decisions.