Short-term and long-term effects of touchpoints on customer perceptions
Jesús Cambra-Fierro, Yolanda Polo-Redondo, Andreea Trifu
| Year of publication: |
2021
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|---|---|
| Authors: | Cambra-Fierro, Jesús ; Polo-Redondo, Yolanda ; Trifu, Andreea |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-10
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| Subject: | Customer touchpoints | Customer-firm interactions | Service encounters | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenservice | Customer service | Dienstleistungsqualität | Service quality | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102520 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012581871