Short-Term Effects of Advertising: Some Well-Established Empirical Law-Like Patterns

Short-term effects of advertising: some well-established empirical law-like patterns

Wood, Leslie, (2009)

Measuring the long-term effects of television advertising : Nielsen-CBS study uses single-source data to reassess the "two-times" multiplier

Wood, Leslie, (2015)

Internet Ad Buys-What Reach and Frequency Do They Deliver?

Wood, Leslie, (1998)